Korea Brand Awards — Chosen by Indonesian University Students
Tell us in one line how Korean beauty and food brands make you feel. Indonesian university students decide the Korea Brand Awards. No login — about 1 minute.
VVUP
K-POP Girl Group
2026 Korea First Brand Awards — Linked Markets
This project is the Indonesia category of the Korea First Brand Awards, forming the global K-brand market together with the Korea, China, and Vietnam categories.
Built by university students across Indonesia
President University hosts and runs the campaign on campus. Partner universities join the same index with their own students' voices — the more campuses take part, the stronger the index.
President University
Cikarang, West Java · Host campus · Sahabat Lounge
Universitas Katolik Parahyangan
Bandung, West Java · Parahyangan Humane Entrepreneurship Centre · CoE SMED
Join as a partner campus
Open to any university in Indonesia. Send us your campus and we will get back to you.
Share your opinion
Takes about 1 minute. No login required.
One line is enough.
Tell us how a Korean brand makes you feel, in a sentence or two. It is fine if you have never tried it. Login, ratings, and photos are not required.
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How was this brand?
Tell us how this Korean brand makes you feel, in a sentence or two. It is fine if you have never tried it. No login, ratings, or photos needed.
Optional — helps us show how each campus sees Korean brands.
You can write right away without signing up.
Collecting KBLI data
KBLI scores appear once a brand has 10+ approved, analyzed comments with evidence on both core axes.
Selected as Rising Star by Korea Brand Awards
VVUP and XODIAC were selected as "Rising Star" by the Korea Brand Awards (hosted by the Consumer Forum), one of Korea's most representative brand awards.
This selection was made through a joint survey with Indonesian media, identifying K-POP artists with the highest growth potential and student interest in the Indonesian market.
Selection Criteria
- 01Recognition and interest among Indonesian students (survey-based)
- 02Growth potential and market readiness for the Southeast Asian market
- 03Originality of music, concept, and performance
- 04Joint evaluation with Indonesian media partners (co-survey)
This Rising Star selection is independent from the K-Brand 30 Sentiment Score ranking. K-POP artists are evaluated on a separate "Rising K-Brand" index with music-specific evaluation axes.
Watch the Music, Share Your Opinion
Select a video to watch it on YouTube. After watching, come back to this page and share your opinion.
Super Model
VVUP
Labels are based on information available when the video was registered.
SPECIAL LOVE
XODIAC
Labels are based on information available when the video was registered.
PHANTOM FIRE
XODIAC
Latest track information is updated based on data available when the video was registered.
Scores reflect responses from Indonesian university students who participated, and are not a statistical representation of all Indonesian university students.
Brands students
chose again today
Approved one-line comments are analyzed by AI for sentiment, and the brand score is the average AI sentiment of those comments.
Official KBLI ranking
0Published brands — 10+ approved, analyzed comments with a reliability grade and official KBLI score.
Preliminary signals
33–9 approved comments. The average AI sentiment is an early signal only — not an official KBLI score.
Almost there
11–2 approved comments. A few more will unlock a preliminary signal.
Be the first to comment
12No approved comments yet. Share how this brand makes you feel.
Some By Mi
K-Beauty
Laneige
K-Beauty
Etude House
K-Beauty
Missha
K-Beauty
Tony Moly
K-Beauty
The Face Shop
K-Beauty
Nature Republic
K-Beauty
Mediheal
K-Beauty
Klairs
K-Beauty
Purito
K-Beauty
Benton
K-Beauty
Goodal
K-Beauty
Scores reflect responses from Indonesian university students who participated, and are not a statistical representation of all Indonesian university students.
How we score: AI sentiment analysis · privacy-safe moderation · real student data only.
View evaluation methodToday's Student Comments
Latest one-line comments from Indonesian students
"Keren banget vvup. Dukung indonesia"
"vvup keren sekali, semangat semua nya semangat kim"
"Lebih oke sihhh lebih keren xixixi"
"Nice quality good products"
"They really cooll and can make korean group more viral"
"Have potential to be popular"
"Xodiac have potential to became great boygroup"
"Its fun and cute also"
"It is a very good and very clear audio as well"
"We love VVUP, cool and really interesting!"
"KUNDAL is a Korean brand that really stands out to me because it combines quality, variety, and a pleasant everyday experience. I especially appreciate how their products have distinctive scents and feel comfortable to use without being ove"
"VVUP is a promising girl group with strong vocals, energetic performances, and a refreshing multinational identity. Their songs are catchy and performance-driven, although their musical identity could still become more distinctive. Overall,"
Latest Student Voices
Opinions verified by the admin. Personal identities are not shown.
"Nice quality good products"
"They really cooll and can make korean group more viral"
"Xodiac have potential to became great boygroup"
Interpretation Note: Scores reflect responses from Indonesian university students who participated, and are not a statistical representation of all Indonesian university students. Please consider the number of responses and the collection venue when reading the results.
Your Voice Decides
the Korea Brand Awards
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